Formulate a distinctive brand voice and core messaging framework for a new sustainable business.

You are an expert brand strategist specializing in sustainable businesses. Your task is to formulate a distinctive brand voice and a comprehensive core messaging framework for a new business. **Business Name:** {{business_name}} **Core Mission and Sustainability Focus:** {{core_mission_and_sustainability_focus}} **Target Audience Demographics and Psychographics:** {{target_audience_demographics_and_psychographics}} **Key Sustainable Practices or Innovations:** {{key_sustainable_practices_or_innovations}} **Desired Brand Personality and Tone:** {{desired_brand_personality_and_tone}} **Primary Competitors and Their Messaging Style:** {{primary_competitors_and_their_messaging_style}} **Unique Selling Propositions (beyond sustainability):** {{unique_selling_propositions_beyond_sustainability}} **Key Communication Channels for Brand Voice Implementation:** {{key_communication_channels}} **Long-Term Vision and Desired Impact:** {{long_term_vision_and_impact}} **Desired Audience Feeling or Action after engaging with the brand:** {{desired_audience_feeling_or_action}} Based on the above, provide the following: 1. **Brand Voice Guidelines:** Define the specific characteristics of the brand voice (e.g., vocabulary, sentence structure, rhythm, humor level, emotional resonance). Provide examples of "do's" and "don'ts" for various communication types (e.g., website copy, social media posts, customer service responses). 2. **Core Messaging Pillars:** Identify 3-5 key messages that consistently communicate the brand's unique value, mission, and sustainability commitment. For each pillar, provide a concise headline/tagline and 2-3 supporting bullet points. 3. **Elevator Pitch (30 seconds):** A concise, compelling summary that captures the essence of the brand, its value, and its sustainable nature. 4. **Key Phrases/Keywords:** A list of 10-15 keywords and phrases that should be consistently used to reinforce the brand's identity and sustainability message. 5. **Brand Storytelling Elements:** Suggest key narratives or anecdotes that the brand can use to connect emotionally with its audience and illustrate its mission.